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Bandier Markets Exclusive Tone It Up Capsule

Mar 30, 2016

Bandier, the activewear retailer specializing in boutique lines from a variety of brands and designers, collaborated with fitness trainers, Katrina Hodgson and Karena Dawn, who work together under the website Tone It Up. The exclusive ...

Tags: Bandier, Boutique line, Activewear retailer, Tone It Up

Sakar to Debut a Collection of Bally Total Fitness Wearable Technology

Dec 15, 2014

FAM Brands said its newest licensee, Sakar International Inc. plans to debut a collection of Bally Total Fitness wearable technology, fitness monitoring and electronic accessory products at the Consumer Electronics Show in early January. ...

Tags: Fitness Trackers, Sporting Goods

BackJoy Receives a Minority Investment From Sandbridge Capital

Nov 26, 2014

BackJoy Orthotics, LLC. has received a minority investment from Sandbridge Capital, which recently took a stake in Rossignol. BackJoy is best known for its SitSmart Pro seat accessory that supports the back but has expanded into footwear, ...

Tags: sports bras, sports apparel, Sporting Goods

Elila Designs Each Piece in Its Intimate Apparel Line with Top Shelf

Aug 13, 2014

Elila, the specialty lingerie brand for full figure women, turns ten. Created in 2004, Elila designs each piece in its intimate apparel line with top shelf, top quality avant-garde materials, while maintaining a distinct focus on detail to ...

Tags: Elila, Apparel, Accessories

Sturdy Girl Sports Has Been Issued Patent 8,690,634 B2 for Utility

Jun 16, 2014

Sturdy Girl Sports has been issued Patent 8,690,634 B2 for utility by the US Patent and Trademark Office for the proven, unique Sturdy Support System that powers its ultra high impact sports bras. The Sturdy Support System (S3) consists ...

Tags: Apparel, Accessories, Sports Apparel

Get Set for a Fitness Market Buzzword Likely to Get Louder in 2014

Dec 30, 2013

Get set for a fitness market buzzword likely to get louder in 2014, the quantitative self. Sensors embedded in wearable items communicating data via Bluetooth to people's watches, smartphones, and tablets will be promoted to help athletes ...

Tags: sensors, wearable items, enthusiasts track, Sensoria smart sock

Lingerie Brand Freya Has Been Short-Listed for a Place on The Coolbrands Directory

Aug 26, 2013

Lingerie brand Freya has been short-listed for a place on the CoolBrands directory – the prestigious annual collection of the coolest brands in Britain. The selection is made by an Expert Council of creative, technology, business ...

Tags: Lingerie, Freya

Trina Turk and Manhattan Beachwear Will Unveil The First Trina Turk Active Wear Collection

Aug 9, 2013

Trina Turk announced the collaborative partnership with Manhattan Beachwear, to design, manufacture, market and distribute the first exclusive Trina Turk active wear collection. The collection, named Trina Turk Recreation, will debut the ...

Tags: Trina Turk, Active-Wear Collection

Full Range of Sports & Fashion Bras Launched by Joeybra

Jul 29, 2013

JoeyBra, the first sexy and comfortable bra with a pocket large enough to stash your phone, iPod, credit card, keys and ID has launched its complete line of fashion and sports bras through its website joeybra.com The line offers two ...

Tags: JoeyBra, bra

Freya Active to Showcase Their Brand New Autumn/Winter 2013 Sportswear and Swimwear Ranges

Jun 22, 2013

The initiative, developed by Zest magazine, is a unique, women-only event organised exclusively for their readers. Designed to test both mental and physical stamina, the Zest Challenge encourages participants at all fitness levels and will ...

Tags: Freya, Active Sports Bras, Zest

Eveden Design and Produce Lingerie Marketed Under a Number of Well-Known Brands

May 13, 2013

Eveden design and produce lingerie, swimwear and sports bras marketed under a number of well-known brands, including Freya, Freya Active, Fantasie, Fantasie Swim, Elomi, Fauve and Huit. The BVCA event is part of a year-long process run by ...

Tags: strapless bras, Apparel

Martina Hingis to Launch A Line of Tennis Wear with Tonic Lifestyle

Mar 12, 2013

Martina Hingis, the legendary ace tennis player, has teamed up with the Vancouver-based apparel company Tonic Lifestyle Apparel to launch a line of tennis wear. The five-time Grand Slam winner’s stylish yet comfortable clothing ...

Tags: Martina Hingis, ace tennis player, apparel

Freya Have Launched The 365 Days of Deco Campaign to Demonstrate

Mar 4, 2013

Freya, who offer fashionable and perfectly fitting lingerie, swimwear and sports bras, have launched the 365 Days of Deco campaign to demonstrate how the Freya Deco range can be worn any day, under any outfit. Each of these new markets has ...

Tags: Freya, itting lingerie, swimwear, sports bras

Style Wall with Wide Lingerie Range at LFW Is Displayed by Freya

Feb 25, 2013

Influential bloggers including A Girl a Style, Style Suzi, The Glam and Glitter and Who Is Bobb Parris came to hear Freya promote the virtues of Deco. The lingerie brand, who creates fashionable and perfectly fitting lingerie, swimwear and ...

Tags: lingerie brand, Freya, swimwear

Freya Will Be at London Fashion Week on Saturday 16th February

Feb 17, 2013

Freya, who provide fashionable and perfectly fitting lingerie, swimwear and sports bras, will be at London Fashion Week on Saturday 16th February. They will present an exclusive Style Wall as part of their 365 Days of Deco campaign, which ...

Tags: Freya, fitting lingerie, swimwear, sports bras

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