Associated British Foods has added to its Allinson bakery line in the UK in addition to launching a GBP1m (US$1.6m) marketing campaign, which includes the first TV ad for the brand for a decade. The new line, launched yesterday (4 ...
Weetabix has had its second UK television advert banned in the last month by the country's advertising watchdog. The advert for its namesake Weetabix cereal, which was broadcast in July 2011, showed a family having breakfast and comparing ...
Tags: country's advertising watchdog, ASA, advert
Cereal giant Kellogg has switched the 'K girl' in a red swimsuit in its latest Special K television advert in the UK for what it claims are "real women". Kellogg has said it is using plus-sized women in its advertising for the first time ...
Tags: television advert, Kellogg, cereal, BMI, plus-sized women