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Lego Tops Wish Lists Ahead of Christmas

Oct 31, 2017

Ecommerce analytics firm Profitero has found the construction toy firm is still number one with consumers. LEGO is the brand leading the ‘most wished-for’ product list in the toys & games category online running up to the ...

Tags: LEGO, games, toys

Acamar Eyes International Toy Expansion with Bing

Sep 19, 2017

Last month saw Acamar strengthen its toy partnership with Fisher-Price, in a bid to grow its licensed Bing offering. Here, execs from the two firm's detail why the property lends itself to role-play toys. Expansion into new international ...

Tags: Acamar, toys

Bladez Toyz Gears up for Autumn Fair 2017

Sep 5, 2017

The toy firm will unveil its Hot Wheels R/C Bladez Drone Racerz and Star Wars inflatables, including new character BB-9E. Bladez Toyz is showcasing its final packaging and vehicle design for the new Hot Wheels R/C Bladez Drone Racerz at ...

Tags: Bladez Toyz, Star Wars inflatables

Kids Inspire New Toys for Lottie Dolls

Aug 22, 2017

The toy firm is making an official commitment to develop new toys that have been inspired by children through a series of monthly competitions. Children will play a fundamental role in the inspiration of all Lottie Dolls products in the ...

Tags: Kids, Lottie Dolls

Spin Master Introduces New Additions to Hatchimals and Zhu Zhus Toy Lines

Aug 7, 2017

The toy firm has confirmed launches across the US, with a UK release date expected to follow. International toy firm Spin Master has confirmed new additions to its Hatchimals and Spin Master lines for release across the US, with UK ...

Tags: Spin Master, Toy

Mattel Enjoys Sales Spike in Q217 Financial Results

Jul 31, 2017

Mattel has enjoyed a spike in net sales in its second quarter 2017 financial results. The firm reported that net sales were up by two per cent as reported and up by three per cent in constant currency, versus the prior year's second ...

Tags: Mattel, toy

Netflix TV Show Gets Interactive Range of Singalong Smart Toys

Jul 5, 2017

A new range of children's toys has been developed that are designed to interact with Netflix programming in real-time. Toy firm Hijinx has teamed up with sound tech company Chirp to build a series of interactive toys based on the ...

Tags: children's toys, Smart Toys, toys

Halilit Bolsters Portfolio with Rosa & Bo Nursery Line

May 31, 2017

The toy firm has taken on the UK distribution for Rosa & Bo, which manufacturers teethers and muslin blankets. Halilit has bolstered its nursery offering after taking on the UK distribution for Rosa & Bo. Developed by midwife, Laura ...

Tags: toy, Nursery Line

Spin Master to Develop Licensing Programme Around Hatchimals

Apr 13, 2017

Under the new deal, CPLG will look after the licensing opportunities for the toy franchise across the UK, France, Germany, Benelux, Italy, Iberia, Central and Eastern Europe and the Nordics. Global toy firm Spin Master has named CPLG as ...

Tags: Spin Master, toy

Hasbro to End Gender Categories in Revenue Reports

Feb 14, 2017

The toy firm revealed the news in its 2016 year-end earnings report. Hasbro has revealed plans to cut its gender categories in all of its future revenue reports. The company detailed the decision within its 2016 year-end earnings ...

Tags: Hasbro, emerging brands

Mattel Grows Asian Operations with Majority Stake Acquisition of Korea's Sonokong

Oct 11, 2016

The South Korean firm has also signed a two-year agreement for exclusive rights for sale, marketing and distribution of Mattel products. Mattel has embarked on its plans to expand in the Asian market following its majority stake ...

Tags: Mattel, Sonokong, agreement

Laughter and Graft Are All Part of Having a New Family, Says Little Tikes' Survey

Oct 9, 2016

The toy firm surveyed 1,500 UK parents, which found that 35 per cent of parents were not prepared for how hard having a baby would be. A new survey commissioned by toy firm Little Tikes has revealed that the first year of being a new ...

Tags: survey, UK parents, Little Tikes

Giant Schleich Dinosaur Finds Home in Dublin

Oct 9, 2016

The giant T-Rex figure can be found in Dublin’s department store Arnotts, to mark the opening of its new revamped toy area. Toy firm Schleich is supporting Dublin’s department store Arnotts, with a giant Schleich Dinosaur at ...

Tags: schleich, arnotts, dublin, toy department

Nitro Circus Construction Toys on The Way From K'NEX

Sep 29, 2016

The new line of toys are set to launch in autumn 2017. Construction toy firm, K’NEX, is set to develop a line of toys based on the global action sports franchise, Nitro Circus. “Nitro Circus Building Sets from K’NEX ...

Tags: K'NEX, Nitro Circus

Ravensburger Picks up Three Gongs at Practical Pre-School Awards

Sep 27, 2016

The company's Teletubbies My First Floor Puzzle, Big Ben with Clock 3D Puzzle and Thomas and Friends My First Memory secured the awards. Ravensburger has scooped three accolades at this year’s Practical Pre-School and Parent Teacher ...

Tags: Ravensburger, Practical Pre-School Awards, Parent Teacher Update Awards

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