Government of Kenya is partnering with the International Fund for Agricultural Development (IFAD), the European Union (EU) and Equity Bank to finance the Kenya Cereal Enhancement Programme (KCEP). This US$30.1 million programme is ...
Unilever is launching what it claims is a first-of-its-kind digital voucher scheme for consumers in the US. Consumers of Unilever products, from Vaseline to Ben & Jerry's, will be offered US$5 back for every $20 they spend as part of a ...
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Tesco chief executive Philip Clarke has revealed plans of an online marketing strategy that it hopes will improve the use of personalised Clubcard data. Speaking at the Global Summit of the Consumer Goods Forum 2012 in Istanbul on Friday ...
Tags: Tesco, online marketing strategy, Clubcard, voucher scheme
Morrisons is to trial a voucher scheme in a handful of stores in the north-east of England. The UK retailer said the trial will take place in around ten stores initially, before the group decides whether to roll it out across the country. ...
Tags: voucher scheme, Morrisons, stores, grocery shop