The global cartons giant is promoting renewability through its ‘Moving To The Front’ campaign, inviting suppliers, manufacturers, brand owners, NGOs and others to expand attention from the mid and end of the packaging life cycle to the beginning.
The campaign highlights the need for broader embrace and acceptance of industry practices that focus on the importance of material sourcing in protecting natural resources and how these practices can create long-term shared value for businesses and society.
“While recycling will continue to be a key part of a restorative circular economy, it is not the only component,” said Elisabeth Comere, director, environment and government affairs at Tetra Pak.
“As we have always seen it, renewability, which is using a resource that can be regrown or replenished naturally over time, such as paperboard-based packaging and bio-based polyethylene, can have a positive impact on our global economic stability and the ongoing health and biodiversity of our planet.”
Tetra Pak says its goal is to offer packages made from 100% renewable material.
Currently, its cartons are on average made of 70% paperboard, a renewable resource from responsibly managed forests.
It has also launched bio-based plastic caps and packaging coating made from polyethylene from sugar cane.
