Brand design agency bluemarlin has created packaging for Swiss food giant Nestlé’s new range of WONKA chocolate blocks, launched in August this year.
The range includes four varieties Triple Chocolate Whipple, Nutty Crunchilicious, Chocolate Tales and Caramel Hat Trick.
bluemarlin's Sydney studio was engaged in a series of creative exploration workshops to develop the packaging concept for WONKA.
bluemarlin associate creative director Polly Williams said, "Our aim was to vividly communicate the magic and wonderful strangeness of that world while also creating a strong foundation for further explorations."
Nestlé Australia confectionery & snacks marketing head Lisa May said, "There is so much nostalgia surrounding the brand and people have a strong connection from their childhoods. Bluemarlin has successfully updated the design, capturing the pure imagination of the past and making it relevant for today."
WONKA's new chocolate range has been a success in Australia and New Zealand.
