US-based Celsius, the creator and marketer of Celsius drink, announced the unveiling of a newer packaging for the company's ready-to-drink supplement line.
The new package design with a completely revamped look, which begins shipping in November, highlights key benefits of Celsius of burning more calories and providing lasting energy.
Celsius CEO Gerry David said the package redesign helps strengthens the credibility of the science behind Celsius in a novel design.
"This new design release coincides with our single-serving distribution strategy, which provides a lower entry price for the consumer to stimulate trial. We're also greatly looking forward to the consumer reaction. So far it has been extremely positive," David said.
Celsius is a negative calorie supplement drink, which is said to burn up to 100 calories and more per serving and provides lasting energy.
Available in five flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water, it is claimed to reduce body fat and improve endurance when consumed before exercise.
