(From left to right) Tim Cantle-Jones, CEO of Low Carbon Lighting, Paul Brown, technical director, Jonathan Sommersett, lighting designer and Michael McNeill, operations director
LED lighting manufacturer Low Carbon Lighting (LCL) has found a novel way to showcase its product range by organising a theatrical expo.
The LCL Expo was held at Newcastle’s Turbine Hall and included a series of performances by a local theatre company to demonstrate LCL’s street and industry lighting.
LCL hopes to hold the event each year as its product range develops. The exhibition was attended by various industry figures including local authority representatives, heads of business and low carbon experts.
Tim Cantle-Jones, CEO of LCL, said: “The expo meant we could invite people to one location to reveal the full potential of our Luxon products, plunging the hall into darkness before illuminating several carefully created scenarios.”
The performances included a factory foreman taking a tea break and a courting couple illuminated at a bus-stop. At one stage, an electric car travelled along a 30m carriageway that had been built for the event.
“The expo was an excellent way of demonstrating this to our partners and potential customers in an innovative way and judging by their feedback, it certainly caught their attention.”
The Newcastle-based company recently secured a 520,000 EUROs venture capital investment and anticipates sales of its Luxon Street and Luxon Industry products to reach in excess of 2m EUROs over the next year.
