Pakistan-based Engro Foods has re-launched its best-selling milk brand Olper’s in 250ml light-weight aseptic package produced by Ecolean.
Apart from offering, easy tear-off, pouring and handling, the lightweight package is designed for use in microwave ovens.
Engro Foods general marketing manager Waqas Azhar said that Olper's has quickly been established as the preferred milk brand for the modern consumer.
"Ecolean offers innovative packaging that stands out both in the store and the home environment, with its combination of unique shape and user experience," Azhar added.
The package is expected to make Olper's brand stand out on store shelves. Earlier this year, Engro rebranded packaging of Olper's to further differentiate it from conventional brands.
Ecolean CEO Peter Nilsson said that based on innovation and an in-depth understanding of market needs, Engro has become the market leader in just seven years.
"And we're naturally delighted that our innovative products will be widely available in one of the most dynamic markets in the world, yet again proving Ecolean's appeal to the consumer," Nilsson added.
