Belgian-Brazilian multinational beverage Anheuser-Busch InBev has officially launched its latest beer, Bud Light Platinum, in Canada.
The new brew with a light, easy-drinking taste, has an alcohol content of 6% and was only available in the US until now.
Labatt Breweries of Canada marketing vice president Jorn Socquet said the launch of Bud Light Platinum in Canada is the newest addition to the growing Bud Light family and one that will deliver a new premium drinking experience for Canadians.
"It has differentiated packaging including a distinctive large cobalt blue glass bottle that looks and feels like nothing else on the market," Socquet added.
Available nationally at select retailers, Bud Light Platinum is now sold in 650ml glass bottles, 355ml can and 355ml aluminum bottle.
Launched in 2012 in the US, Bud Light Platinum claimed over one percent of the country's market share by the end of the year.
