Wold Top Brewery in England has selected the Process Metallic Color System from Color-Logic to produce packages for its products.
Color-Logic director of sales and marketing Mark Geeves said the company's process is selected by large and small brand and product managers for their products.
"Several recent marketing studies indicate that 80 percent or more of purchasing decisions are made in the store, based on shelf appeal," Geeves said.
US-based Color-Logic develops color communication systems and software tool sets various special effect printing applications.
Source:
http://automationandtechnology.packaging-business-review.com/news/wold-top-brewery-selects-color-logics-process-metallic-system-for-packaging-190313
