India-based Anik Industries has launched Anik Milk in Tetra Pak packages to cater to the increasing demand for safe and hygienic milk.
Anik Industries joint MD Manish Sahara said there is a growing demand for safe and nutritious milk in India, especially in its milk deficient states eastern states as well as the northern hilly regions, according to indiainfoline.com.
"We are excited to associate with Tetra Pak and add their packages to our portfolio. This enables us to provide the consumer with a quality product at an affordable price," Sahara said.
Tetra Pak South Asia markets managing director Kandarp Singh said 'Anik Industries' increasing presence in east and north India will ensure that consumers in those regions will have better access to safe, hygienic and nutritious milk.
Anik Milk will cater to consumers across North and East India, with special focus on the North Eastern states as well as Uttar Pradesh, Uttaranchal and Himachal Pradesh with three milk variants - standard milk, toned milk and double toned milk in 1liter Tetra Brik Aseptic (TBA) packages.
UHT milk need not be boiled, making it ready for consumption straight out of the package. UHT milk in Tetra Pak packages also has increased shelf-life and doesn't need refrigeration until opened.
