Ball Packaging Europe has provided its variable printing technology Dynamark for the twelve can collectibles of Croatian beer brand Oujsko Pivo.
Ball's new technology is said to provide design that combines the characteristic red-and-white checkered pattern of the Croatian flag, coupled with the national football star jerseys, featuring the names as well as numbers of key players.
With special customized design, Ball produced a first batch of one million red-and-white aluminum cans for Zagrebacka Pivovara
using its Dynamark technology.
According to Ball, the technology can be integrated into the existing printing process completely and allows variability in design at normal production speed.
Zagrebacka Pivovara brand manager Bosko Beban said, "We chose Dynamark because it combines customization with high production output. It will help make our World Cup football campaign unique."
Image: Twelve can collectibles of Croatian beer brand Oujsko Pivo. Photo: Courtesy of Ball Corporation