PepsiCo is all set to launch a new shape for its 20oz bottle, which has a contoured bottom half that appears easier to grip, and the wraparound label that is shorter.
The new shape will also be used for the 16oz bottles as well as Diet Pepsi, Pepsi Max and Pepsi Next.
PepsiCo spokeswoman Andrea Foote said it will take a year or two before the new bottles replace the existing bottles entirely.
"The engineers have to go to all the plants and convert the lines," Foote said.
Initially, the bottles will appear in the New York area, and will be rolled out to Chicago, parts of California and Florida later on.
Source:
http://design.packaging-business-review.com/news/pepsico-to-roll-out-new-shape-for-20oz-bottle-220313
