Packaging and disposables manufacturer Huhtamaki has designed new 12oz double-wall paper hot cups for East Africa's tea brand Birchall, owned by Imporient.
Birchall has customized its paper hot cups with a new design that further is expected to strengthen its brand presence out-of-home (OOH).
Imporient managing director Daniel Graham said the company's new Birchall paper hot cups will provide OOH support for the launch of the tea brand.
"The landscape design featured on our cup is a representation of our own Pfunda Tea Estate in Rwanda and communicates the provenance of Birchall in East Africa whilst also reflecting our family's long heritage of growing tea," Graham said.
Huhtamaki also supplies Birchall with sip-lids to fit the paper hot cups, in order to help avoid spills.
