Velvet Ice Cream has redesigned its ice cream packaging, which is set to roll out to grocery stores and other retail outlets soon.
According to the company, the new cartons continue to feature the same recipe and taste, and will be available in a 56oz container.
A ribbon on each new carton displays the product name with an illustration and a description of each flavor perched below. Above the Velvet logo, a block print-style image of Ye Olde Mill, where the ice cream is produced in Utica, Ohio has been featured.
Velvet Ice Cream president Luconda Dager said, ""The sleeker design still pays homage to Velvet's farm-fresh, locally owned and produced quality, while giving a nod to our company's rich history of nearly 100 years."
The new ice cream packaging is also pure and clean.