It is easy for the search engine layman to assume that Google is a fairly static entity,but the reality is that Google is changing all the time,updating its algorithms hundreds of times over the course of a given year.These algorithmic updates are typically minor,but they are never pointless;the search giant is constantly seeking to ensure that the results it delivers are as relevant and as user-centered as possible.On this note,Google recently announced new algorithmic updates that will make local search results a bigger priority than ever before.This development has won the attention of EndlessLeadz.com,a Baltimore-based online marketing firm that specializes in local search rankings.EndlessLeadz.com has issued a new statement to the press,commenting on these Google trends and the big implications they have for Baltimore business owners.
According to Zsolt Bicskey,the owner of EndlessLeadz.com,Google's shift toward local search results is a natural progression of search engine technology."Let's say a man is standing in Baltimore,and he conducts a search query for'dry cleaning services,'via Google or even Bing,"says Bicskey."More likely than not,that man is not seeking general,conceptual information about dry cleaning technology.Chances are,he is seeking a dry cleaning service close to where he lives or works.It makes sense,then,that Google's algorithms would trigger local search results,and display a list of local Baltimore dry cleaning services."
The EndlessLeadz.com owner says Google may have made these algorithmic modifications with end users in mind,but they nevertheless present incredible opportunities for Baltimore business owners."Consumers are using smart phones and search engines to locate local businesses like never before,and Google is assisting them,"confirms Bicskey."For the owners of local businesses,then,the goal is no longer general SEO success,but rather it is obtaining stellar local search rankings.This is how companies can win the attention of consumers within their immediate geographic area."
The EndlessLeadz.com owner notes that these trends toward localized search are not just relevant to general SEO marketing practices,but even to video marketing practices.Indeed,Google's algorithms favor local video results over more generalized ones,where applicable--another big opportunity for Baltimore business owners,Bicskey remarks."EndlessLeadz.com provides a wealth of video marketing services,and we know that it is vital for business owners to have video content that is optimized for local search queries,"he offers.
In fact,EndlessLeadz.com delivers an assortment of video and online marketing services,many of them tailored toward the cultivation of local search rankings."The goal if EndlessLeadz.com is to help business owners in Baltimore connect with real customers,right here in our city,"concludes Bicskey."It does a Baltimore business owner little good to waste marketing dollars trying to rank for Internet searches in Texas.We specialize in helping businesses connect with the clients who matter most."
ABOUT:
EndlessLeadz.com is a Baltimore business online marketing firm,owned and developed by serial entrepreneur Zsolt Bicskey.The agency specializes in providing a variety of online marketing services to its corporate clients,including first-class video marketing services,local search engine strategies,social media monitoring,and more.
