Tea company Birchall, owned by Imporient, has used the custom printing design service of packaging and disposables manufacturer Huhtamaki in order to bolster its beverages-to-go offering.
The company has collaborated with the Huhtamaki Design Team to customize its 12oz double-wall paper hot cups with a new design that strengthens its brand presence out-of-home.
Huhtamaki will also supply Birchall with sip-lids to fit the paper hot cups, to help avoid spills.
Imporient managing director Daniel Graham said the company's new paper hot cups will provide OOH support for the launch of the brand.
"The landscape design featured on our cup is a representation of our own Pfunda Tea Estate in Rwanda and communicates the provenance of Birchall in East Africa whilst also reflecting our family's long heritage of growing tea," Graham said.
