India based Rajhans Group’s Rajhans Nutriments has launched a new premium chocolate bar called Hoppits, which the company claims, is made from unique combinations not available in market currently.
The new chocolates, launched under the Schmitten umbrella, offers four variants including Rich Caramel with Golden Nougat, Roast Almond with White Nougat, Dark Chocolate with Granola and Nuts and Dark Chocolate with Granola and Fruits.
The company launched Schmitten brand of chocolates in India, targeted at country's youth and young adults.
Rajhans Group chairman Jayesh Desai said: "With the unveiling of Hoppits, we want to create a niche segment for Granola Dark Chocolate bars that appeal to the evolved connoisseur of chocolate.
"We launched Schmitten; premium chocolate made from Swiss technologies & equipment's from UK and Europe a few months ago with seven exciting variants and received excellent response from the Trade/Consumers."
The new chocolate bar will be priced between INR25 and INR40 for 25g & 40g bars, respectively.
