Gucci, an Italian luxury fashion brand, has been voted as the top Italian brand in the annual Interbrand Top 100 Best Global Brands list for the 15th consecutive year.
Interbrand, a leading global consultancy firm in creating and managing brand value, has confirmed Gucci as the most valuable Italian brand in any sector, with a brand value of US$ 10.385 billion.
The president and chief executive officer of Gucci, Patrizio di Marco said, “Being recognized as the first Italian brand in any sector for the 15th year in a row and symbolically representing our country in such a challenging period, is an honour for us.”
“During the last six years, we have been shaping and implementing a clear repositioning strategy. The growth of the brand value reported by the Interbrand Top 100 Best Global Brands Ranking – despite one of the most uncertain and delicate macro and political scenarios - is a testament that the strategy is working,” he added.
Patrizio di Marco said, “Today, more than ever, Gucci’s value derives from a perfect balance act between tradition and innovation, represented by its renowned Italian heritage and its fashion authority.”
Interbrand publishes the top 100 brands based on a unique methodology, analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. The three key aspects that contribute to a brand’s value are the financial performance of the branded products or services, the role of the brand in the purchase decision process, and the strength of the brand that commands to a premium price, or secure earnings for the company.
Since 2004, when the Gucci brand value was estimated by Interbrand at US$ 4.7 billion, the Gucci brand has increased its value well over 100%.
The top five brands of the ranking are Apple, Google, Coca-Cola, IBM, and Microsoft.
Gucci is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.
Interbrand, part of the Omnicom Group Inc. Network of agencies, is one of the world’s leading brand consultancies, with a network of 33 offices in 27 countries. (GK)
