The products targets the hotel and hospitality sectors. London Skyline is packaged in PE and the hotel toiletries come in 20ml bottles, which can be recycled. Also available is a 15g soap and a 295ml dispenser for public washrooms.
The London Eye, The Gherkin, St Pauls Cathedral, Houses of Parliament and Tower Bridge all feature on the bottles. A red, white and blue colourway completes the British theme. The packaging was developed in-house at Pacific Direct's design studio.
Alex Hill, Head of Packaging for Pacific Direct said: "2012 is a big year for London, with both the Jubilee and the Olympics coming to the city we really wanted to celebrate the city at a really exciting time. London Skyline features both traditional and contemporary buildings that we all know and love."
