The move is a direct response to consumer feedback that highlights the biggest single frustration for online shoppers is products sent in packaging that is unnecessarily large and therefore unable to get through their letterbox.
A recent survey commissioned by the packaging firm found that 21% of respondents were irritated by having to pick up parcels or rearrange delivery because they had used inappropriately sized packaging and were too large for the letterbox.
Laurel Granville, marketing director at Macfarlane Packaging, told Packaging News the research findings showed unnecessarily big packaging was an issue with consumers.
“ We analysed our packaging range and where there were gaps we sourced new products to fill these gaps to the point where we have the comprehensive range that we’re launching now. We will continue to develop the Letterboxable range going forward.”
She added that internet retailers understand the benefits of delivering first time from both a customer satisfaction and an environmental perspective.
“The new Letterboxable range is designed to help internet retailers large and small and we’re confident that, having done the homework for them, this will prove popular with the sector.”
The new range includes bubble envelopes, postal bags, mailing sacks and cardboard wraps.
