Mars Inc has expanded its Combo snacks stable in the US with the launch of a 7 Layer tortilla chip.
The Combos Baked Snacks 7 Layer Dip Tortilla is made with Cheddar cheese, sour cream, avocado, tomato, refried beans, onion and jalapeño peppers.
The Combos brand is driving growth in the US salty snack category, Mars said, and builds on the 2011 launch of Combos Snacks Buffalo Blue Cheese Pretzel.
The product will be available from April 2013 with a suggested retail price of US$0.89 per 1.5oz singles pack and $2.49 for a 6.3oz bag.
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COMBOS® Baked Snacks 7 Layer Dip Tortilla
Your taste buds will say "Ole!" when you crunch into new COMBOS® Baked Snacks 7 Layer Dip Tortilla. Packing big flavors in a small bite, this new offering from COMBOS® Baked Snacks combines real cheddar cheese, sour cream, avocado, tomato, refried beans, onion and spicy jalapeño peppers.
Seven-layer dip has been a long-time party food favorite, and COMBOS® Brand brings this unique flavor combination to a convenient snack that's sure to be a winner for parties, game time, on-the-go or anytime.
Retailers will dip into big sales. COMBOS® Brand has a significant national media spend in 2013 to drive overall brand growth and support the launch of new COMBOS® Brand 7 Layer Dip Tortilla. Key elements of the campaign include national print advertising, digital media, promotional radio, social media, a "7 Layer Party" public relations campaign, a Six Flags sponsorship with in-park media and in-store consumer promotions.
New COMBOS® Snacks 7 Layer Dip Tortilla complements the brand's other flavor offerings and builds on the successful 2011 launch of COMBOS® Snacks Buffalo Blue Cheese Pretzel.
COMBOS® Brand is driving growth in the Salty Snack category. The brand is growing versus its competitors across channels, with a double-digit sales increase.
COMBOS® Baked Snacks also has experienced top performance in the category in consumer loyalty, exclusivity and repeat purchases.1 Among Hispanic consumers,
COMBOS® Brand has strong support; Hispanics make up 21 percent of the brand's consumers, which is significantly more than key competitors.2
The launch of COMBOS® Snacks 7 Layer Dip Tortilla ties into the brand's "party" theme to expand usage occasions. Consumer research shows "high liking" of this new flavor among current and lapsed users, both male and female.
