Design agency in the UK BrandOpus has created a new packaging design for Twinings’ Everyday Tea blend.
As part of the design, BrandOpus developed a yellow background to feature a tealeaf pattern and bright glow. Yellow serves as a distinctive visual equity for the range.
The origin of the tea is conveyed through a newly developed blend story on the reverse of the pack featuring the signature and stamp of Twinings Master Blender.
BrandOpus executive creative director Paul Taylor said the company had to assess the previous design and challenge what was necessary to take forward.
"Only when we were able to simplify the design could we create a confident pack that will sit proudly alongside its competitors and the wider Twinings portfolio," Taylor said.
