US-based food company Heinz is all set to launch new pouch format in a bid to innovate its infant food range. The pouches will be available in smooth texture for babies of 4+ months and in mashed texture for 7+ months babies.
According to the company, the pouch packaging consists of a plastic screw-top allowing mothers to give their babies with nutrition, which can be served on the go.
Heinz infant feeding marketing manager Christina Honigfort said the company's research result showed that mothers needed a range of products that have been developed specifically to help babies develop their eating skills.
"We see the launch of Heinz Pouches as part of our continued commitment to supporting mums and babies on their weaning journey, as well as driving sales of the new range for our retail partners," Honigfort said.
The 4+ month pouches are available in variants including apple, pear & banana, mango, banana & lime, and peach, mango & banana. The 7+ month pouches are available in flavors including sunday chicken dinner, apple & pork casserole, and sweet potato, chicken & veggies.
