Manufacturer of brake parts cleaner in the US, CRC Industries has launched new packaging look for its DIY lubricants and penetrants, incorporating quick response (QR) code technology.
CRC marketing manager Dori Ahart said the barcodes will help consumers access information pertaining to videos, recommended applications, safety data sheets as well as bilingual label translations.
"The labels now prominently display a product description banner which highlights the primary advantage of the product, as well as photos of key applications to help the consumer identify the right lubricant or penetrant for the job," Ahart said.
By using QR code technology, CRC can make its product labels interactive and instantly provide materials that were not readily available to consumers earlier.
Adding value on the shelf, the code is also useful for a professional technician who may want quick access to technical data or important product specifications.
CRC launched its Power Lube Multi-Purpose Lubricant, Heavy Duty Silicone, White Lithium Grease, Ultra Screwloose Penetrating Oil and Freeze-Off Super Penetrant lubricants and penetrants in the new packaging.
