Creative agency Dinosaur have created a new identity for this year's Manchester Picnic.Organised by Piccadilly Partnership in conjunction with CityCo,it returns once more to Piccadilly Gardens for a weekend of foodie fun,from Friday 5 to Sunday 7 August.
Building on the success of last year's event,which attracted over 10,000 picnic-ers in total;the brief for 2011 was to give the brand a contemporary edge,whilst appealing to a broad family demographic of kids and grown-ups alike.
The creative has been carried across 50,000 leaflets which will be distributed throughout the city centre and beyond,to attract visitors within a 60 minute drive time.It will also feature as short animations on outdoor screens within the city centre,including Spinningfields,Piccadilly Gardens,and The Printworks;and on-line on various sites including the Visit Manchester website,featured as a key event attracting tourists to the city centre this Summer.
"This year we gave the picnic more of a festival feel,"said Dan Pitchford,Creative Director at Dinosaur."We featured a fun sandwich illustration which formed the event's identity,incorporating a muted colour palette to add a vintage twist.The brand has a strong family appeal which reflects the extent of the activities,food and refreshments on offer throughout the weekend.
