To celebrate the unveiling of their Super Bowl XLVI championship ring, the New York Giants are inviting fans to share in the moment. Big Blue die-hards around the world will be able to virtually ''try on'' and take photos with the newly revealed Tiffany & Co.-designed ring, as well as each of the team's three previous Super Bowl rings, using the GoldRun mobile application. Participants will also be able to pose with the coveted Lombardi Trophy.
The Giants are the first National Football League team to use Augmented Reality technology and the only team among the major U.S. sports leagues to allow their fans to virtually wear championship jewelry using this technology.
The virtual ring reveal was produced in partnership with GoldRun, industry leaders in the AR marketing space. ''McConkey, Bavaro, Simms, LT ...I grew up acting out their highlights,'' commented GoldRun co-founder, Shai Rao. ''What we always aimed to do with GoldRun was help make fans and devotees part of the story – that is what we are doing here. All Giants fans are champs today.''
Continued here: Giants Invite Fans to Try On Virtual Super Bowl Ring Using Augmented Reality
