The new Pharma-Cushion label features a layer of foam on the label's reverse side that securely wraps around glass containers, minimizing the risk of damage while products are being processed or in transport. Avoiding complex secondary packaging, the label's thin, flexible material structure affords easy application to glass containers, while the front is used for product identification and other marking purposes.
Source:
http://www.packagingdigest.com/article/522970-Padded_label.php
