Britain’s favourite brown sauce brand said that it is giving loyal Facebook fans the chance to win 1 of 100 personalised HP Sauce bottles to celebrate Father’s Day.
According to the firm, the personalised bottles are being launched to remind consumers that HP Sauce is the ultimate sauce of manliness.
The personalised labels will be addressed directly to dads and include the message ‘Happy Father’s Day’, from the name of the sender. The date of Father’s Day, 16June 2013, will also be printed on the bottle, so fathers can keep the commemorative bottle as a souvenir.
This is the second major brand to personalise its bottles in recent weeks. Coca-Cola recently personalised its bottles and cans.
HP said that all fans need to do is log on and like the HP Sauce Facebook page, then enter their details to be in with a chance of winning the bespoke bottle. Fans can also double their chances of winning by sharing the activity with their online friends.
The exclusive competition will run for seven days from the 3rd until the 9th June, just in time for winners to receive and wrap up their manly personalised bottles before Father’s Day on the 16th June.
Shane Shortman, brand manager for HP Sauce, said: “This is the first time HP Sauce has ever launched personalised bottles, and Father’s Day – the ultimate day to celebrate manliness – is the perfect time for us to share them with our fans.
“We’re always looking for innovative ways to excite our audience and by personalising bottles and giving them away through a Facebook competition, this allows us to reward our most loyal fans (and their dads) in a new and exciting way.”
