Linpac Packaging has developed a new range of hinged bakery boxes for morning goods, such as croissants, Danish pastries and muffins
The firm said that its latest product is lighter than previous designs “to ease the eco-tax burden on retailers and manufacturers across Europe”.
The LeanBake range comprises both hermetic (airtight) and semi-hermetic boxes.
The European bakery market is currently worth circa €17.8bn and is forecast to grow by 9.5% to around €19.5bn by 2016. The French market alone is worth €1188m and by 2014 that figure will grow to €1288m, an increase of 20% since 2008, according to Linpac.
Ideal for croissants, Danish pastries, tarts and muffins, the LeanBake range is available in a range of sizes which can be easily displayed on-shelf.
The hermetic boxes have been developed especially for sponge-based products to keep moisture within the pack so that they stay fresher for longer, whilst standard boxes are slightly vented on three sides to allow air to circulate and ensure that pastry products such as croissants and Danish pastries retain their crispiness.
Megan Ashcroft, European bakery marketing manager at Linpac Packaging, said: “The technical innovation which has gone into their design enables the containers to be lighter than our previous hinged box designs without affecting the pack’s rigidity and protective qualities, ensuring bakery items are not damaged during transit and so that consumers can enjoy their pastry as it was when first bought in-store.
“This is something which bakers and manufacturers have been asking for, to minimise their costs and impact on the environment. As a leading European packaging manufacturer, Linpac Packaging is committed to listening to its customers and working with them to ensure we deliver a product which addresses and responds to their concerns and needs.”
