Kingsmill, the bread brand owned by Allied Bakeries, has unveiled price-marked packs for its Kingsmill Little Big Loaf and Kingsmill rolls ranges, in order to help retailers increase their sales.
This move comes after a research identified that 37% of the shoppers are more likely to purchase a product if it is price marked. The marking gives confidence to consumers that they are getting a good return for money.
The new packaging is available for Kingsmill Little Big Loaf Soft White, Tasty Wholemeal, and Seeded, alongside Kingsmill's 6pk rolls in Soft White, Tasty Wholemeal, and 50/50, reported Fdin.org.uk.
Kingsmill Little Big Loaf Soft White and Tasty Wholemeal, Kinsgmill Soft White, Tasty Wholemeal, and 50/50 rolls will be priced at 89p, while Kingsmill Little Big Loaf Seeded will be priced at 99p.
