Trade Resources Industry Views Philipsburg Brewing to Launch Pale Ale in Ball's Alumi-Tek Bottles

Philipsburg Brewing to Launch Pale Ale in Ball's Alumi-Tek Bottles

Philipsburg Brewing Company will package Tramway Rye Pale Ale in Alumi-Tek reclosable bottles from Ball Corporation.

Philipsburg Brewing Company's Maddy Mason said: "We chose Ball's Alumi-Tek bottle because we want to make sure that the beer ends up in your mouth and not in your boat! The smooth pour and distinctive look and shape of Alumi-Tek offers a premium drinking experience to our fans, and a look that makes our beer stand out on retail shelves in a growing craft beer market."

Philipsburg Brewings's Tramway Rye Pale Ale will be available starting next week through distributor Summit Beverage, in much of southwest Montana, including Philipsburg, Butte and Missoula.

Ball North America metal beverage packaging business sales vice president Bruce Doelling said: "Today's consumers, particularly millennials, view cans as a convenient, portable and sustainable package that can go anywhere they go while protecting the beer inside from oxygen and light.

"Cans also offer a 360-degree billboard for brand messaging and high quality graphics, making cans a fun package in any setting. Philipsburg Brewing is taking advantage of those benefits to deliver a unique experience to people who love great craft beer."

Source: http://beverageproducts.packaging-business-review.com/news/philipsburg-brewing-to-launch-pale-ale-in-balls-alumi-tek-bottles-171215-4756200
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