Campbell Soup Company has expanded V8 product range with the introduction of four new vegetable and fruit juice beverages.
The new V8 vegetable and fruit juice beverages include Healthy Greens, Purple Power, Golden Goodness, and Carrot Mango.
V8 Healthy Greens contains juices of spinach, yellow carrots, apples, and pineapple; Purple Power features juices of purple carrots, beets and apple; Golden Goodness is a blend of sweet potatoes, yellow carrots, orange carrots, and orange; and Carrot Mango is made with carrot and mango, the company claims.
Campbell Soup Company Beverage vice president Kelli McCusker said: "With this new line, we set out to meet the changing tastes and healthier lifestyle needs of consumers by delivering juice blends that are delicious, with a more desirable ingredient panel, namely the presence of vegetable nutrition.
"We love the 'juicing' trend because that is what we have always been about at V8. This launch combines our vegetable blending heritage with a growing behavior and brings it to consumers in accessible, affordable and delicious ways so everyone can participate."
Packaged in multi-serve 46oz and single-serve 12oz formats, the new juice beverages contain no added sugar or artificial ingredients.
Made from 75% juice and 25% water, the drinks are claimed to be rich in vitamins A, C, and E.
Image: V8 vegetable and fruit juice beverages. Photo: courtesy of Business Wire.
