Personal care products distributor in the US, Idelle Management has launched Sure antiperspirant and deodorant in a new packaging design.
The updated packaging features colored infinity bands to convey the message of continuous protection provided by the brand that lasts all day. The bands are softer shades of purple, pink, blue, green and orange and differentiate the scents.
The overall design including the new purple and curved cap, offers a new sleek and feminine look.
Idelle Management marketing director Rick Cutler said, "We are proud to introduce our redesigned packaging and innovative new varieties."
Sure's new packaging is available across the US at major drug and grocery stores, at present.
Source:
http://otcproducts.packaging-business-review.com/news/idelle-introduces-sure-deodorant-in-new-packaging-080513
