Green brand Seventh Generation has announced its acquisition of the US-based Move Collective’s bobble, a brand in the growing reusable, self-filtering water bottle category.
According to Seventh Generation, bobble will be a perfect addition to the company's expanding product portfolio.
Seventh Generation CEO John Replogle said the company, which established a core in its home-care, baby, and health & beauty lines, now seeks to spread its practices broadly by purchasing new brands in the sustainability space.
"The acquisition of bobble fulfills that mandate and brings with it a tremendous product line that helps secure our leadership position as the company of choice for consumers interested in a healthy, sustainable lifestyle," Replogle said.
The washable PVC-free, BPA-free, phthalate-free and guilt-free bobble is said to be a sustainable solution to the blatant waste created by the 38 billion disposable water bottles thrown away every year in the US.
