Australian beef supplier Bindaree Beef has signed a contract with China to airfreight shelf ready beef cuts to the country’s supermarket chains.
Bindaree will select, prepare and package individual beef cuts that are used as hamburger patties in the US markers to suit the taste palettes of Chinese consumers who will use the products in traditional Chinese style cooking.
The Food Magazine quoted Bindaree Beef China manager Tim Sullivan as saying: "The opportunity to cut, pack and price label beef to go directly on the shelves is a wonderful value adding opportunity to supply niche customers in China, which is exactly where Bindaree needs to fit in the supply chain.
"What Bindaree needs to continue to do is identify and work with the right players in the market place to deliver a premium clean green product with full traceability, and our HAACP and Food Safety procedures in Australia are the best in the world to deliver that."
This contract comes in addition to the contract where New South Wales based Norco established a supply chain for the distribution of fresh chilled milk from Australia to Chinese supermarkets in cities like Shanghai, Beijing and Guangzhou.
Image: Bindaree Beef will supply beef cuts to Chinese supermarkets.
