Jo Saker, Creative Director at Parker Williams said: “Building on our experience of Branston, we were keen to retain the brand’s visual equity within a new product market. It was important to provide a clear link to Branston whilst making sure the new Chutney range held its own against competitor brands already in this category”.
Informed by Branston user research, the Chutney labels show taste cues through on pack ingredient imagery rather than serving suggestions. The lid also takes on a new look of its own with the reinforcement of the ‘Bring out the Branston’ proposition.
Source:
http://www.packagingnews.co.uk/design/parker-williams-crafts-new-look-branston-chutney/
