Medication marketer UrgentRx plans to launch new packaging aimed at on-the-go over the counter (OTC) consumers.
The US-based OTC company's new packaging will sport a modern look, focus on the symptoms first and highlight the brand's distinguishing qualities, in addition to the powder format and flavors.
The company's also plans to introduce new packaging graphics, besides the introduction of a sixth stock-keeping unit (SKU), Allergy Attack Relief to Go.
UrgentRx was formed in late 2010 and launched with three stock-keeping units (SKUs) in 2011 of Aspirin to Go, Headache Relief to Go and Ache & Pain Relief to Go.
In 2011, it also launched two more SKUs in Upset Stomach Relief to Go and Heartburn Relief to Go and also extended its distribution to 1,800 retail outlets.
