Chocolate brand Elizabeth Shaw has commissioned New Vision Packaging to create Easter egg box, for a 200g egg that is being sold in Asda stores across the UK.
The new packaging structure, which is made of virgin-grade card completely, comprises an A-frame, pinch pack design.
New Vision Packaging designed the box in such a way that the chocolate egg inside grips to the window cut-out, with the requirement of no additional fixtures internally to hold the product in place.
The design company also handled the manufacturing process for Elizabeth Shaw, overseeing production of both the Mint Collection Egg, and the Crisp Collection Egg cartons.
Elizabeth Shaw managing director Karen Crawford said, "The packs look great on-shelf and offer our consumers a value for money alternative to the larger premium eggs we have on sale at Easter - we now have something for everyone."
