Supermarket chain in the UK Morrisons has appointed design agency Totality GCS to produce about 4,000 pre-sale, final product packaging mock-ups.
To help Morrisons save time and money, Totality GCS will produce the pre-sale samples by helping with organization and increasing shelf standout and space.
Totality GCS managing director Chris Turpin said, "By replicating the exact structural format of the pack, the correct material and desired finished, any issues are raised before the costly print production."
As part of the task, Totality will create the packaging mock ups for pre-sale models for Morrisons' basic, core and premium brands. They will allow assessment of the proposed design before final implementation stages.
Totality GCS also specializes in corporate identity, packaging, literature, point of sale and direct mail.
