Irish paper-based packaging company Smurfit Kappa has launched the latest version of its InnoBook software tool.
According to the company, InnoBook is filled with hundreds of solutions and offers its customers the collective power of over 700 designers worldwide.
More than 250 Smurfit Kappa experts worldwide consult InnoBook regularly in order to serve the needs of the company's customers.
InnoBook's new version maintains the qualities of the original concept and is also said to be interactive. Customers can view designs in 3D, and avail features such as assembly instruction videos.
Smurfit Kappa chief operations officer Tony Smurfit said, "It allows our customers to continue to have access to a range of designs, which continues to increase every day, in a more interactive way than before."
The tool has a stocked portfolio of over 4800 designs and facilitates the creative process for the company's designers as well as customers.
