Branding and design firm Hornall Anderson has updated the identity and packaging for Doritos, a brand from PepsiCo's Frito-Lay division.
Hornall Anderson UK creative director Ali Whitely said the agency considered everything from photography, tone of voice and visual personality to create a new look and feel for the brand.
"The Doritos target consumer moves fast, so when it came to the packaging, every element needed to have a valuable well-defined role," Whitely said.
Hornall Anderson also worked with the Doritos team in the UK to deliver the new branding roll-out across that market's entire product portfolio.
Source:
http://design.packaging-business-review.com/news/hornall-anderson-updates-packaging-for-doritos-280313
