The company's former logo, which has been in use since Rap was founded in 1997, has been redrawn. The firm said that this will allow for more flexibility across all applications but retains Rap's existing distinctive red colour.
Due to be rolled out across all of Rap's marketing materials, the new design will underpin the revamped strapline, 'packaging the future'.
Speaking to PN at the Pro2Pac show, Rap founding director Julian Money said: "We want to be known as the Dyson/Apple of the packaging industry. We are ground-breaking designers with a state of the Art plant and machinery producing unique packaging systems.
"Since winning the BBC design awards in 1996?the?last 16 years we have grown as a company and worked very hard to get to this point and many livelihoods depend on us growing the business with new products. You have got to bring something new to offer to the market. This year we are launching four new products to benefit the food to go market and delight the consumers."
New products
It has recently launched its single serve range which included its RapTray. It recently showcased the product at the Pro2Pac exhibition in London. Rap said its RapTray is the world's first hermetically sealed, modified atmosphere carton food tray.
The London-based company has also recently unveiled its latest AirRap and BagRap designs. AirRap is designed for hot 'food to go' products such as Panini and savouries, including pasties and sausage rolls. It allows food to remain in the same packaging throughout its entire lifecycle – from manufacturer to cook-off in store to point of sale.
BagRap, a lightweight paper and film receptacle designed for specialty sandwiches, has a bespoke window offering product visibility and can be run on existing flow wrapping lines.
