Designed to appeal to a broader consumer group while reinforcing its premium positioning, the new look brings forward the portrait of Henry Weston, Westons’ founder, to tie Henry ‘the man’ closer to the brand name, with a new sepia tone to reinforce the brand’s rich heritage which dates back to 1880.
'Herefordshire Cider’ now surrounds the image of Henry to reinforce the provenance of the cider while Henry Weston’s signature provides a stamp of authenticity.
Updated Victorian-style etched fruit imagery reinforces the heritage of the brand while ‘Henry Westons’ now works as a standalone logo on a scrolled ribbon.
Matthew Langley, senior brand manager for Henry Westons, said: “Our new-look packaging will attract a broader range of consumers while also helping them to engage more with the brand, through its simpler messaging and more premium feel.”
