Brand agency in New York City, CBX has joined forces with consumer products marketing company The Scotts Miracle-Gro to launch the packaging redesign of the household brand Ortho product line, which provides solutions for pest problems.
CBX chief creative officer Rick Barrack said the agency developed a visual strategy to communicate the brand repositioning by simplifying the architecture.
"By making the master and sub-brand of equal importance, it was easier to read and therefore shop on shelf," Barrack said.
The CBX team redesigned the brand mark by communicating the benefits of the household brand and refreshed the design by simplifying font treatments and implementing color changes.
The agency also incorporated visual equities such as photography to communicate the problems faced by consumers and the desired end solution.
