Trade Resources Industry Views Taiwan Tablet Vendors Are Offering Promotional Sales Trying to Expand Their Market Shares

Taiwan Tablet Vendors Are Offering Promotional Sales Trying to Expand Their Market Shares

The most popular tablet size in the market is currently 7-inch, which accounts for about 70% of total shipments due to their low prices. The iPad is currently the best selling tablet series, but as Apple has not yet released its next-generation products, many Taiwan-based tablet vendors are offering promotional sales trying to expand their market shares.

Asustek has recently released its 7-inch MeMO series tablet, priced at NT$4,000-5,000 (US$134-167) in Taiwan. The company also has launched a 7-inch tablet, priced below NT$4,000, using VIA Technologies' solution. For the non-7-inch segment, Asustek has an 8-inch model and a 10-inch one. The 10-inch MeMO Pad FHD even supports Full HD resolution.

Acer has recently offered a price cut for its 7-inch Iconia B1 tablet and is promoting its 8-inch quad-core Iconia A1 for NT$7,000, as well as its W3, which features Windows 8, as its mainstream products.

Micro-Star International (MSI) has recently released its 7-inch Primo 73 tablet, priced at NT$4,690, and 8-inch Primo 81, priced at NT$7,000 in Taiwan. For the entry-level segment, MSI also has an aluminum-alloy chassis model priced below NT$4,000.

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Taiwan Vendors Offer Cheap Tablets to Expand Market Share