Carrington Tea will launch its Carrington Organics Tea line in bio-based NatureFlex packaging films from UK-based Innovia Films.
Produced from wood pulp sourced from managed plantations, the flexible packaging material prevents oxygen and moisture, thus helping product to retain freshness.
The teas are packaged in a 20-bag retail-ready soft pack, which is developed in partnership with Fastik Label and Supply.
Carrington executive vice president and chief marketing officer Debbie Shandel said: "For our organic tea we felt that a compostable package would complement our product and speak to people who want to make a positive impact on the environment. Flexible material also offered us a unique packaging approach and a chance for differentiation, as tea bags are predominantly packed in a box or can.
"Functionally, NatureFlex delivers the freshness barrier that our teas require along with excellent receptivity to inks, communicating our branding through vibrant print."
The new Carrington Organics Tea line will be available in three flavors including two herbals - Chamomile and Soothing Herbal, as well as Green Tea Lemon.
