Energy drink brand Emerge has introduced has redesigned its packaging design with a view to enhancing consistency and range navigation between flavors.
The new design is expected to strengthen the brand's position in the market, supplying to it a more premium look and brand proposition. However, the company has retained silver and red color mix.
The packs sporting new design will hit the stores this month.
The changes were carried out after conducting an extensive consultation period with a focus on consumers. It has been revealed that 80% of consumers have found the changes to be 'credible, better looking product that they would be happy to recommend to friends.'
Emerge brand manager Calli O'Brien said: "The new packaging design is a progressive step forwards for Emerge, future-proofing this popular product in an evolving energy market.
"Retaining the great taste, affordable price point and standout colours that appeal to our core market, the design enhancements see Emerge take on a more premium look and feel which we are confident will continue to drive and increase demand."
With a view to increasing sales, Emerge is vouching for its packaging design as a 'must have' item for retailers.
