A survey from WePack has revealed that half of UK companies failing to prepare packaging for growth of e-commerce deliveries.
The survey found that 49.7% of firms have no plans in place to change the design of their packaging to deal with the added wear and tear caused by deliveries from e-commerce sites such as Amazon.
WePack found that only 11.8% believe altering their packaging to a smaller size would help cope with deliveries, while just 10.7% considered using a better design.
Companies are concerned that damage to packaging can result in poor online reviews, which may result in declining sales.
WePack sales director Mick Clark said several large retailers now allow people to order online, so the strength and durability of packaging has become more important than ever.
Clark said: “People also love to share on social media these days. This means personalised premium packaging with a strong design can be posted across a number of social media platforms. Unfortunately, the same can also be said for products that arrive with superficial damage to the box they’re in.”
Research by Dotcom Distribution has indicated that about 40% of consumers would share a product’s picture on social media if it comes in premium packaging.
Another study from Citizens Advice found that more than one in 10 people who ordered products online received damaged goods.
Clark added: “A few simple changes to the way your product is packaged could result in far happier customers when they receive their delivery. This has the potential of greatly boosting sales volumes in the long run.”
A new research report by Future Market Insights expects retail e-commerce packaging market to reach $21bn by 2026.
The company said protective packaging and labels will spearhead the growth of the global retail e-commerce packaging market during 2017 to 2026.
